On January the 2nd of 2019, the beginning of the end started for Apple. In Q3 2019, the market share of iPhone has sustained at 42% followed by Samsung brand smartphones at 25%. This gives smaller businesses the opportunity to compete with Apple for a market share. Apple leads the smartwatch market and grew just faster industry pace: 49 percent. Every product is contributing a portion to the overall revenue. Samsung is the closest competitor of Apple’s iPhone but its market share is comparatively much lower. This suggested consolidation to Apple, Samsung, and Huawei is likely, with niche market share from the likes of Fitbit, Fossil, and Garmin. For 2019, Needham forecasts services revenue of $11 billion, making it Apple's fastest-growing division (30% year- over-year) and second-largest overall behind the $61.3 billion in iPhone sales. Personal computer market is highly competitive and constantly changing due to technological innovations and the rapid changes in consumers’ taste. Further reading/references. The Apple Watch is finally here in what has been one of the longest waits for an Apple anything in the company’s history. Apple Strategic Analysis. Holst, A. As of 2018, Apple’s market share in the global personal computer market is 6.9% which makes the company the 4th largest in the world. From q1 2018 to q3 2019, the market share of Samsung has remained at between 21% to 25%. High aggressiveness of firms (strong force) 2. As of October 2019, its nearest competitors in this market are Samsung, Amazon, Huawei, & Asus with 17.31%, 3.82%, 1,34%, and 1.2% market share respectively (Statcounter, 2019). He writes regularly online on a variety of topics. Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including iPod, iPad and Mac. Legal Hemp, Notably CBD, Generates Astonishing Revenues. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. Apple Inc.’s current ratio improved from 2018 to 2019 but then slightly deteriorated from 2019 to 2020. Apple Inc.’s operating profit margin ratio deteriorated from 2018 to 2019 and from 2019 to 2020. Global Smartwatch Shipments market share by brand in Q1 2018 vs Q1 2019. As of October 2019, Apple is the second largest smartphone company in the world with 22.09% global market share. It began as a computer software and hardware manufacturers. In 2007 Apple Computer Inc. changed the company name to Apple Inc., which reflects the expansion in the market for consumer electronics while maintaining its traditional focus on the personal computer. Apple is the dominant leader in the global tablet market with 66.32% market share. I forecast and analyze trends affecting the mobile ecosystem. Dell. ... Apple operates in a modest industry and must exhibit its best performance so that it can stay ahead of the competition. The company has made a strong return in the recent years. 4. So Why Is The Industry Struggling So Hard? Apple’s other three big competitors in the country are LG, Motorola, and Google with 6.4%, 3.58% and 2.5% market share respectively. The iPhone X broke the mould in 2017 but 2018’s iPhone XS and XS Max, while very good phones, were only iterative improvements even though Apple pushed the … Google , Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. That helped Apple expand market share slightly to 35.8 percent. © 2020 Forbes Media LLC. Samsung trails Apple significantly in market share at just 11.1 percent, but grew faster at 127 percent. The most desirable feature in Apple Watch? I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile. This makes the smartwatch versatile and user-friendly. All Rights Reserved, This is a BETA experience. Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 … Samsung Electronics, Apple’s strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. "Related use-cases and in addition to notifications with cellular capability are driving the smartwatch adoption. While Apple is already in a lead… Who are the main competitors of Apple in the tablet market? We hope the article ‘Competitors of Apple (Competitor analysis of Apple)’ has been helpful. Apple is of one of those companies which have secured the status of a highly profitable and investment-worthy company. I built the VB Insight research team at VentureBeat and managed teams creating software for partners like Intel and Disney. Their … Joe David has years of experience both in the UK and abroad. Samsung trails Apple significantly in market share at just 11.1 percent, but grew faster at 127 percent. Auditor's conclusion We have conducted a comparative analysis of the balance sheet and the income statement of Apple Inc. (hereafter – the "Company") for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. From the region, it generated around 23% of its revenue in fiscal 2019. With all that money to be made, there is aggressive competition in each are Apple operate in. By: Joe David | Tags: Business Environment & Strategy, Competitors of Apple (Competitor analysis of Apple). The primary business activity of the company is Electronic Computers (SIC code 3571). Low switching cost (strong force) Companies like Samsung and LG aggressively compete with Apple. recently dropped 30% in quarterly shipments. The firms success is a result of various strategies created to exploit opportunities and protect the business from threats. The ECG heart measuring capability, says Sinha. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Apple’s Shocking MacBook Pro Leak Confirms Massive Upgrade, New Apple Watch For Christmas? You may opt-out by. Competitors of Apple . This is because it rarely markets its products. The Apple Watch is typically higher cost than competitor products from Samsung and Fitbit, giving the Cupertino company a disproportionate share of global smartwatch revenue, much like it enjoys with iPhone in the smartphone market -- where it recently dropped 30% in quarterly shipments. Opinions expressed by Forbes Contributors are their own. The UI of Nubia Alpha comes with features like gesture control, shortcuts with image capture, and moving through apps. Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak in April 1976. Last update: 08 October 2020. Interestingly, there is still a lot of diversification in smartwatch manufacturing and brands. Smartwatch shipments jumped a very healthy 48 percent year over year in the first quarter of 2019, according to a new Counterpoint research note. “The heart rate sensor for health monitoring, GPS and pedometer sensors for fitness, and NFC embedded for payment are some of the key integrated technologies," says Counterpoint research analyst Satyajit Sinha. Toshiba is one the widely recognized brands that provide a wide range of electronics. In fact, some of the foldable screen technology that has recently been interesting (and faulty) in smartphones might be coming to your wrist: "Foldable displays are coming to smartwatches," says Counterpoint associate director Brady Wang. Apple faces the strong force of competitive rivalry or competition. If you liked any of these articles, please feel free to share with others by clicking on the icons below. "Nubia’s attempt to design 'smartphone + smartwatch' adds smartphone level capability to the wrist form-factor. The second major geography that Apple dominates is Europe. This article aims to explore the main competitors of Apple in different markets. Apple Weaknesses in SWOT Analysis Narrow Product Line. It is an American multinational computer company that deals in … Its main competitors in this global market are Lenovo, HP Inc, Dell, Acer, and Asus with 22.5%, 21.7%, 16.2%, 6.1%, and 6.0% market share respectively (Holst, 2019). Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively. Such aggressiveness, observable in rapid innov… On the given date, Apple’s CEO Tim Cook sent a letter to investors cutting guidelines for the 4th calendar quarter of 2018. He has a keen interest in business, hospitality and tourism management. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. I forecast and analyze trends affecting the mobile ecosystem. Apple is rapidly expanding into new services such as video content streaming, game streaming, credit card – competing with the dominant players such as Netflix, Disney, Citi, Chase, Paypal, etc. This PESTEL/PESTLE analysis identifies the most significant external factors that Apple must include in addressing its remote or macro-environment. Apple Inc.’s quick ratio improved from 2018 to 2019 but then slightly deteriorated from 2019 to 2020. Apples high performance is linked to the companys effectiveness in addressing external factors in its remote or macro-environment. Who are the main competitors of Apple in the personal computer market? Apple Inc.’s net profit margin ratio deteriorated from 2018 to 2019 and from 2019 to 2020. Premium Pricing Strategy Apple sets premium prices for its products and minimizes discounts to wholesalers to keep prices consistent across the market. Apple Inc. does not have any competition against its competitors. Also enter your email address at the bottom of the site to ‘Join us’ free for our newly published articles and newsletters. It is headquartered in California, the USA. However, we are still in nascent stages in the evolution of smartwatch form-factors.". Copyright ©2017 - 2025. Apple product portfolio comprising 6 to 7 products. This gives Apple control over the entire process of product development, manufacturing and marketing – an advantage that competitors find difficult to match. Incompatibility With Other Software Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 is seen as a market changer (Owen, 2019). In 2014, I was named to Folio's top 100 of the media industry's "most innovative entrepreneurs and market shaker-uppers.” I live in Vancouver, Canada with my family, where I coach baseball and hockey, though not at the same time. Comparisons of the figures are made within Apple’s own performance over the past financial years and where appropriate the figures are compared to two Apple’s competitors. What's next in smart watches might not look like a watch at all. Therefore, Apple must keep very close eyes on Amazon. According to StatCounter (2019), the main competitors and their global market shares are as follows: It is worth mentioning that Apple is the market leader in the USA with 54.25% market share, while Samsung is in the second position with 26.79% market share. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple competitors and includes Apple target market, segmentation, positioning & Unique Selling Proposition (USP). One thing market share numbers don't show: revenue share and profitability. Interestingly, the top nine brands account for 75 percent of the market. Comparison of Key Ratios and Metrics with Respect to Market You only hear about Apple when it is launching a new product or when there has been a recent update on its software or products. The timeline on this development is long, however. Toshiba. Thanks to the company's early 2000s reputation as a nonconformist response to … However, it faces a number of powerful competitors in its global smartphone markets. Quick ratio: A liquidity ratio calculated as (cash plus short-term marketable investments plus receivables) divided by current liabilities. Other players include Imoo, which lost share this quarter, and Amazfit, Huawei, which has just 2.8 percent but is growing fast, and Fossil, which shrank slightly to 2.5 percent of the market. Competitors of Apple (Competitor analysis ... - How And What Net profit margin: An indicator of profitability, calculated as net income divided by revenue. Now the competitive analysis of Apple with other competitors is shown in the table below. It’s Not You, It’s Them. Dell named after Michael Dell. Apple is one of the most valuable companies as of 2019. Dell Technologies (DVMT) is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. Here are ten of apple’s biggest competitors. Apple Computer Inc. has one of the biggest and most loyal customer bases, who supported the continued growth of the company. John Koetsier is a journalist, analyst, author, and speaker. That’s what you might think after reading the different reports, analysis, comments, especially one comparing Apple to Nokia. However, limited battery life remains a pain point for consumer’s decision-making process, irrespective of region and price band.”. Almost 30 percent of the market has been captured by a large number of brands with tiny market share. All rights reserved BSSL. https://www.statista.com/statistics/267018/global-market-share-held-by-pc-vendors/, https://appleinsider.com/articles/19/11/06/apples-ipad-still-leading-global-tablet-market-despite-amazon-surge, https://gs.statcounter.com/vendor-market-share/mobile, https://gs.statcounter.com/vendor-market-share/tablet/worldwide, Advantages and disadvantages of simple random sampling. That won't be generally available until 2025, Wang suggests. (2019) Market share held by the leading personal computer vendors worldwide in 2018, available at: https://www.statista.com/statistics/267018/global-market-share-held-by-pc-vendors/ (accessed 08 November 2019), Owen, M. (2019) Apple’s iPad still leading global tablet market despite Amazon surge, available at: https://appleinsider.com/articles/19/11/06/apples-ipad-still-leading-global-tablet-market-despite-amazon-surge (accessed 08 November 2019), Statcounter (2019) Mobile Vendor Market Share Worldwide, available at: https://gs.statcounter.com/vendor-market-share/mobile (accessed 08 November 2019), Statcounter (2019) Tablet Vendor Market Share Worldwide, available at: https://gs.statcounter.com/vendor-market-share/tablet/worldwide (accessed 07 November 2019). Apple Inc. has established its economic moat by developing competitive advantages around the industry. Low differentiation of products (strong force) 3. Who are the main competitors of Apple in the smartphone market? Apple easily bests its competitors in terms of hardware sales and high-end gadgets. You may also like reading SWOT analysis of Apple Inc & Marketing mix of Apple Inc. Other relevant articles for you are: Advantages and disadvantages of franchising. These factors present opportunities or threats that impact the business. 7 Tips To Make The Most Of It, 16-Inch MacBook Pro: Leaks Point To This In 2021, Apple Loop: iPhone 13 Upgrades Confirmed, iOS Privacy Switched On, New MacBook Pro Design, Android Circuit: Risky Galaxy S21 Ultra Plan, OnePlus’ New Concept Phone, Powerful SnapDragon 888 Benchmarked, Here Is How You Can Help NOAA And NASA Forecast Changes In Earth’s Magnetic Field, Here Are Four Accelerated Technology Trends Impacting The 2021 Commercial Real Estate Market, Can’t Setup Your New Apple Product? The main battlegrounds are emerging markets, where no company is well established. In Apple’s case, this influence is based on the following external factors: 1. They might be entering into areas in which they lack competencies; remember the failure of Apple maps. Our other work on the SWOT Analysis of Apple has studied the strengths this company acquired. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … 5C analysis of Apple (5Cs of Apple) If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons. This component of Porter’s Five Forces analysis model determines the intensity of the influence that competitors have on each other. Fitbit has the fourth-largest share at just 5.5 percent, but grew significantly from just 3.7 percent in the same quarter last year. 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